Geotrend participates in the Hello Tomorrow Global Summit alongside Safran on December 2 and 3 in Paris
Light on our 3 years of collaboration !
Publié le 29 novembre 2021 par Salomé Gaudibert
Temps de lecture : environ 4 minutes
Since 2018, Safran, the international high-tech leader operating in the fields of aeronautics (propulsion, equipment and interiors), space and defense, has placed its trust in the company Geotrend and its Market Intelligence solution.
An efficient and long-lasting collaboration :
For 3 years, the large international group and the startup have been forging close and fruitful relationships. Several of the Group’s companies are already using Geotrend’s Business and Strategic Intelligence solution.
A powerful partnership :
Through Geotrend’s Market and Competitive Intelligence solution, Safran analysts divide by 8 the time spent on data collection in order to devote it to analysis.
Among the most appreciated assets of the Geotrend solution :
- the sharing of research between teams, which leads to an extremely rapid increase in the skills of users in all types of markets
- the discovery of new avenues to explore
- the mapping view that materializes the relationships between the key players.
A view that Safran’s teams appreciate and put to good use during their presence at the Hello Tomorrow event.
Great outlook for Safran and Geotrend :
The solution, which enhances its multi-source approach with, in addition to the open web, the processing of Twitter data, patents and scientific publications, is positioned as close as possible to the needs of its emblematic client.
One of the challenges faced by large companies is to cross-reference technological and economic information sources. This is a real challenge for the group, which wants to gain a better understanding of the market and an in-depth analysis of competitors’ strategies in order to support their strategic decision-making.
Geotrend continues to support Safran in these large-scale projects.
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